TBM Report ||
Meghna Ceramic Industries Limited (MCIL), a concern of the industrial giant Meghna Group of Industries (MGI), has officially launched its sanitaryware line under the brand name ‘Fresh’. With the tagline “Flawlessly Fresh,” the brand enters the domestic construction materials sector emphasizing high glaze hardness, superior whiteness, and smooth finishing.
The launch event followed an earlier unveiling ceremony at MCIL’s manufacturing plant in Ashariachar, Narayanganj. MGI Chairman and Managing Director Mostafa Kamal officially launched the product line alongside Vice Chairman Beauty Akter, Directors Tahmina Mostafa, Tanjima Mostafa, Tanveer Mostafa, and MCIL Chief Operating Officer AKM Ziaul Islam.
Highlighting the strategy behind the expansion, MGI Chairman Mostafa Kamal stated, “Building on the trust earned through Fresh Ceramics and our long-standing presence in construction materials, we have introduced Fresh Sanitaryware. Our focus remains on high quality, uninterrupted supply, and customer trust.”
MCIL has invested approximately Tk 300 crore in this sanitaryware venture. The production facility holds a monthly capacity of nearly 60,000 units and has generated employment for over 600 workers. The production utilizes 100% imported raw materials sourced from Thailand, Malaysia, Egypt, India, Germany, and China.
The initial portfolio features six pedestal basins, two one-piece commodes, three two-piece commodes, and three squatting pans. Director Tanjima Mostafa noted that the company plans to expand its product offerings to include table-top basins and urinals with varied designs and colors based on market demand.
, a concern of the industrial giant Meghna Group of Industries (MGI), has officially launched its sanitaryware line under the brand name 'Fresh'. With the tagline "Flawlessly Fresh," the brand enters the domestic construction materials sector emphasizing high glaze hardness, superior whiteness, and smooth finishing.){kind=link}